Ads only where you make money or impact.
The whole advertising doctrine in one sentence.
If you see ads, it's because you're making impact or you're making money.
The attention economy runs on a simple trade: the product is free because you are the inventory. Every feed is engineered to hold your eyes so someone else can rent them. We think that trade corrupts tools — a workspace that profits from your distraction cannot honestly claim to serve your focus.
The rule
On The Cloud, advertising is only permitted where the person seeing it is a beneficiary of it: a creator monetizing their own audience on their own storefront, a business running campaigns that pay them back, or placements whose proceeds flow to impact. An ad that extracts attention without returning money or impact to the person giving that attention has no place in the system.
What that changes in practice
Your workspace — your memory, your pages, your agents — is never inventory. Surfaces where you do your thinking stay clean, structurally, not as a courtesy that can be revoked by a growth team later. Where commerce genuinely belongs (a storefront, a campaign, a marketplace listing), it appears as what it is, labeled, working for the person who owns the surface.
This is also why the doctrine is published: a rule that lives in a founder's head is a preference; a rule your users can quote back to you is a constraint. Constraints you volunteer are the ones that keep you honest when the incentives arrive.
Attention is the most personal resource a person spends. A system that respects people charges money or creates impact — it doesn't quietly bill you in focus.